Schema of Key Stepsand Deliverables
Module 1: Assess
Step 1:
Opportunity Assessment
Evaluating the legitimacy of market claims for the role and growth potential of AI in target market
- Size of Serviceable Obtainable Market (SOM), potential partners, and action for each
- Market assessment (size / characteristics / trends/ threats)
PAM/TAM/SAM*
Entry barriers & success factors Credibility of market claims
Entry barriers & success factors Credibility of market claims
Step 2:
Partnership Assessment
Evaluating companies and their claims to identify potential partners Company landscape & database
- Brief profiles of example potential target companies
- Validation of key claims
- Asses key strengths/weaknesses
‘Most preferred’ companies^
Model of engagement
Viability of GTM strategy
Entry barriers & success factors
Credibility of market claims
Model of engagement
Viability of GTM strategy
Entry barriers & success factors
Credibility of market claims
Module 2: Action
Step 3 Recommendation:
FSX has developed a structured framework to address the engagement number
‘GO’ vs ‘HOLD’ Decision
- Market assessment (size / characteristics / trends/ threats)
- Market assessment (size / characteristics / trends/ threats)
‘GO’ vs ‘HOLD’ Market Approach
- Most attractive target customer segment(s
- Value proposition for target customers
- Evaluation of GTM strategies
- Asses key strengths/weaknesses
A Closer Look at the
FSX Target Assessment Process
Step 1: Target Identification
Step 2: Target Assessment
Assessment Criteria:
Technical due diligence
- IP Strength
- Asset Strength
Commercial due diligence
- Financial Health
- Brand Strength
Strategic Synergies
- Geographical footprints
- Investor/shareholding structure
- Management vision
Step 3: Recommendation - Prioritization of shortlisted targets by market, geography, and business unit with recommended investment options.
Target A
GO
Target B
GO
Target C
WATCH
Target D
NO GO
Target E
NO GO
Sample Deliverable: Analyses of current options: FSX suggested a portfolio strategy to obtain insights into market and technology development.
